As a cosmetics company, 100% Pure has committed itself to the promotion of healthy living and making its products with the purest ingredients possible. Not only are its products safe and healthy, but they're effective as well, so you don't have to choose between the two. To do this, the makeup is made from fruit dye. Vegetables and tea leaves are used in the process as well. You won't find any numbered dyes when you purchase makeup from 100% Pure.